Business First. Data That Drives Profit.
Lucriva was founded to help companies improve profitability, strengthen performance, and create measurable business value through better decisions.
Many organizations invest heavily in reports, dashboards, and technology but still struggle to improve business results. Lucriva was built on a simple belief: technology should support business decisions, not drive them.
Our focus is helping leaders identify opportunities, solve performance challenges, and make decisions that lead to stronger margins, sustainable growth, and long-term enterprise value.
MEET THE FOUNDER
John Coelho
John Coelho is the founder of Lucriva.
Based in the United States, John works with business leaders seeking practical ways to improve profitability, accelerate growth, and better understand the drivers of business performance.
He combines business strategy, analytics, and AI to help companies focus on the decisions that matter most.
EDUCATION & BACKGROUND
John holds an MBA from the University of Chicago Booth School of Business, one of the world's leading business schools.
His experience spans business strategy, analytics, performance improvement, and value creation, helping organizations turn information into action and action into results.
our philosophy
Better Decisions. Better Results.
Most companies already have data.
What they often lack is clarity on where to focus, what to measure, and which actions will create the greatest impact.
At Lucriva, every engagement begins with the same question: What will create the most value for the business?
Data, analytics, and AI are tools. Better business results are the objective.
Whether you're looking to improve profitability, accelerate growth, or solve a specific business challenge, I'd be happy to learn more about your business.